During JJC President Clyne Namuo’s State of the College presentation, he announced that a revamped logo and overall branding will be sweeping JJC come mid-spring. Now, the school’s “Brand Bash” will occur Wednesday, March 25 at 9 a.m. in the lower level of the J-building, where the logo will be revealed to the public.
According to the school, it will take time for the new logo fully replaces the old one on campus.
“Most changes will appear gradually, especially on printed materials and digital platforms,” said Robin Ballard, JJC’s director of marketing. “This is a phased transition, so updates will occur over time rather than all at once.”
According to the school, the discussion to revamp JJC’s branding wasn’t recent, as plans have been in the works for many years after a major perception study was done district wide. Then, the school partnered with an advertising agency to refresh the logo.
“We wanted to better understand how people viewed the college, and the data showed that our long name often limited how the community perceived us. Many still associated us only with being a ‘junior’ college or solely serving Joliet,” Ballard said. “The new logo was created to reflect who we are today and who we are becoming. As the perception study showed, JJC has grown far beyond the limitations of the word ‘junior,’ and we serve a wide and diverse district. By embracing JJC as our identity, we’re positioning the college as modern, confident, and forward focused.”
After a few drafts of the logo were finalized, a focus group was put together with the hopes of getting a student perspective on the branding.
“The focus group was mainly students from Student Government that had the chance to provide feedback to different potential logos that the college could use,” said JJC student Byron Mccullum, a student government member. “What we all agreed we liked from the logo we selected was that it represented comradery among JJC. It also stayed true with the metaphor of a wolf which is being in a pack.”
The school is excited about the new reveal.
“What I love most is how strongly this brand aligns with our students,” Ballard said. “It reflects their ambition, energy, and the sense of community they build here. The new identity feels bold, fresh, and forward thinking. It shows JJC is stepping confidently into the future and taking the lead as a community college. As with any strong brand, elements may evolve over time, but the core of who we are will stay consistent,” Ballard said.
